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Stead.y car

RESEARCH

THE PROJECT

Steady car is a project for solving a problem of my birth city: Milan. Here there are a lot of cars and this causes not only traffic jams, but also a change of the urban appearance of the city. Cars are parked everywhere, also on pavements, and the problem is much bigger at night, because in some neighborhoods there are night clubs and many people leave their car rudely due to a lack of parking lots. We made some interviews and researches, we tried to understood how people perceive this problem. Thanks to an online form we were able to reach more than 80 drivers and analyze their answers. The 48% of the interviewed always has trouble to find a parking lot and other 50% sometimes. The problem is serious if we think that a car, on average, stay parked for the 95% of its life (yes, we use it only that 5%!!). This is one of the principle that bring car-sharing to the success, in fact cars are usually on the road.

Before thinking of a solution we analyze how the problem was solved in other european cities: Barcellona, Copenhagen, Friburgo, Amsterdam (superblocks, car-free areas, increase of public transportation). We have observed that in Milan there are a lot of private garages, where you can park your car and pay hourly, daily or monthly. However these garages are usually expensive and people prefer to park on the street. So we decided to exploit these structures. The idea was to create a service that groups all the garages and create a convention with the municipality of Milan: lower prices, less cars on streets, no waste of time and secure parking. Users are able to book and pay a parking lot thanks to a taylor made app for smartphones.

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Our believe is that Milan is a dynamic city, it’s changing year by year for reaching a greater level of urbanization. It’s obvious that in the future the parking aspect will change in favor of pedestrian streets and cycle paths, but at the moment we are submerged by cars, and this project is our solution for solving the problem.

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"33% of urban traffic is actively seeking a parking space."
- Donald Shoup