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MOTION DESIGN

THE PROJECT

This is a video I made for an university project. I was inspired by the Apple Inc. ad in which the illuminated apple logo on the MacBook was customized by many funny stickers.
Apple products feels good to their users not only for the simplicity and reliability of its software, but also for the endearing design. The glowing logo became soon the symbol of creativity and passion. In this video I tried to emphasize these principles, the same that allowed Apple to get to success.

"We bring much culture into our products"
- Steve Jobs