Fabrick, part of the Sella Group, is a European Open Platform that enables businesses to transform their end-to-end value chain through modular, easy-to-integrate and future-ready Open Finance solutions.Through its financial services offering, Fabrick addresses different use cases, enabling businesses from all sectors to embed seamlessly payment and banking services into their products via APIs.
The challenge
Founded in Italy in 2018, Fabrick is rapidly expanding in the European market. Within the Fabrick ecosystem, several brands such as Axerve and Fintech District contribute to the company’s goal of becoming a leader in the open finance sector. Since its inception, Fabrick has faced challenges in entering Open Finance, a rapidly expanding market with intense competition and constant technological and regulatory evolution. To establish itself in this sector, Fabrick has not only had to be able to offer innovative and highly scalable solutions, but has also had to make a significant commitment to becoming known and recognised as a key player, both in Italy and internationally. In this competitive environment, building a solid reputation and earning customer and partner trust has been a key strategic challenge.
The solution
To meet this challenge, I joined Fabrick's marketing team and actively contributed to consolidating the brand’s presence both in Italy and internationally. My responsibilities included several key aspects of building and strengthening the brand identity, from content production to managing websites, social channels, videos and other communication materials. These activities played a key role in positioning Fabrick as a benchmark in the Open Finance industry, increasing its visibility and recognition in the market. Managing brand image and all internal and external touch points is a complex task that requires experience and method. For this reason, the internal marketing team brings together different specialists (growth marketing, content marketing and martech) to achieve objectives. This approach has enabled us to develop a unique know-how, thanks to the data collected over the years, which ensures the optimal use of resources to achieve commercial objectives. Fabrick is now positioned as an internationally credible and competitive brand thanks to this complex and ongoing work. Over time, my work has focused on the different brands that form part of Fabrick's business ecosystem, each with specific communication and positioning needs. This required a strategic and focused approach to ensure consistency with the group's overall identity, while enhancing the distinctiveness of each brand. Among the various projects I actively contributed to over the years:
